The world of digital marketing changes rapidly, with new trends and best practices coming along every day. And if you’re working in a digital marketing agency, you need to stay on top of all these changes so you can continue to deliver value to your clients and ensure you are in line with industry best practices. In this post, we list the five most important digital marketing tools your agency needs to have by 2022 in order to keep up with the rapidly changing world of online marketing.
1) Scripted
An easy-to-use tool for generating personalized video messages, Scripted helps you craft messages based on your audience’s specific needs and your product/service offerings. It uses machine learning to understand what’s most important to your customer, then tailors its scripts accordingly.
2) Google Analytics (and add-ons)
Google Analytics is a crucial digital marketing tool for agency. It gives you insight into where people are coming from, what devices they’re using, how long they’re staying on your site and much more. The Google Analytics platform has also expanded to include products such as Google Tag Manager and Google Optimize so you can get even more data about your visitors.
3) Buffer
Buffer is a social media scheduling app. It lets you post at optimal times and have your posts available to your audience 24/7. It has an easy-to-use interface, which includes analytics and an Inbox feature to make it easy for users to schedule out their content ahead of time. Buffer is free for up to 3 social accounts, with paid plans starting at $10 per month.
4) CoSchedule
This is a super-popular tool for social media management that can help you create and schedule posts to Instagram, Facebook, Twitter, and other networks. It also gives you valuable analytics on which types of content perform best—and provides access to other tools like Google Analytics. If your agency manages a lot of different brands or accounts, CoSchedule may be able to handle those tasks for you at a very affordable price point.
5) Intercom
One of top digital marketing tools your agency needs in 2022 is Intercom. With real-time conversations between users and customers, as well as customer history, it allows for a smooth transition from customer acquisition to customer care. Intercom also integrates with Slack—which is quickly becoming an essential tool for every marketing team—and allows you to build a seamless relationship with customers by constantly keeping them informed about your newest products and services.
6) Ahrefs
Combining on-page SEO with keyword research, backlink checkers, content analytics and more, Ahrefs is a powerful tool that many agencies use to maintain their own sites and produce high-quality content for clients. With so much information available at your fingertips, it’s easy to lose focus—but if you’re using Ahrefs as part of your regular marketing stack, you can ensure that you don’t slip up when it comes to page design or optimization.
7) Semrush
Semrush offers both a free and a paid version. The free version provides you with all of their information on backlinks, search volume, keywords, etc. but doesn’t give you access to any of their research tools such as social listening and keyword difficulty tool. Semrush pro is what will be used for most of your research when starting an SEO campaign.
8) Woorank
With a decade under its belt, Woorank has evolved from an SEO-focused tool to a full-on digital marketing analytics platform. This evolution led to a new name, TrackMaven, which highlights their expanded focus on web analytics and content performance tracking.
9) Ubersuggest
UberSuggest is a free keyword research tool that will give you long-tail keywords related to your seed keyword. For example, if I enter digital marketing into UberSuggest, it’ll give me results like: digital marketing agency, digital marketing blogs, digital marketing conferences, etc.
10) Other Digital Marketing Tools
A couple of years ago, it might have been enough to throw a social media and an email marketing channel at your campaigns. Today, there are tons of other digital marketing tools on the market. Here are just five other channels that you should consider: Amazon, Google AdWords, Instagram, Snapchat Ads, and Twitter Ads.